Is the print ad dead? With all the talk about websites, Pay-Per-Click and social media marketing, it’s easy to think that the day of advertising in newspapers, magazines and the like has passed. Certainly, Internet Marketing is a strong and worthy competitor for your marketing dollars and often squeezes out display advertising.
By combining it with your online marketing efforts, you can make your ads far more effective. If you’re going to run display ads then you should turn them into “direct response ads”.